The Future of Messaging
The messaging app is becoming the “everything” app on the phone and every tech giant is racing to own the most popular one. We offer device manufacturers and mobile operators the ability to white-label and preinstall Messages Improved as default on all Android phones. By enabling operators to upgrade their SMS service to a richer messaging experience, Messages Improved is putting the operators on an even playing field with other over-the-top (OTT) messaging apps today.
Messages sent via WIFI vs. cell networks
End-to-end encrypted RCS for secure messaging
Send large, high-res images and videos
Better group chat capabilities
Typing indicator and read receipts
Send longer messages with 8000 characters limit
what is rcs?
The RCS initiative from the GSMA is intended to provide a specification for future IP-based messaging, voice and multi-media services, through which mobile operators will be able to remain relevant as a service provider in the face of the threat from OTT players.
Rich Communication Services (RCS) is a type of messaging protocol that will upgrade and replace SMS. RCS will allow for improved media handling via Android messaging such as high-resolution photos, GIFs and videos. Similar to iMessage, users are able to see when a contact is typing a message and when they have received a message when both use RCS.
RCS will replace SMS and finally allow Android phones to compete with iMessage and over-the-top messaging apps like WhatsApp, Telegram and WeChat. Think of it as iMessage for Android.
MESSAGING LANDSCAPE
RCS creating an opportunity for network operators and OEMs
- Over-the-top apps currently dominate messaging
- FB combining its 3 apps to compete with RCS interoperability
- Better functionality, encryption and “free” are advantages over SMS
- Communication "island" makes future growth a challenge
- Global interoperability makes SMS the biggest social network
- Every phone needs SMS/MMS app, but not an OTT app
- Next generation of RCS+SMS apps have the advantage of both worlds
- Barrier to entry for new competitors
The RCS Landscape
OPPORTUNITIES
PROVIDED BY RCS FOR
MOBILE OPERATORS ARE:
To remain relevant as a service provider (rather than just be an access provider) in the face of the cannibalization of messaging revenues from the OTT players.
To offer a forward path for legacy messaging (like SMS and MMS), and to extend the reach of messaging and voice services to tablets, web and TV.
To take advantage of new propositions like Enhanced Calling and VoWiFi, preventing the future cannibalization of voice revenues by OTT players.
To exploit their combined 4.7bn users by offering conversational services through the RCS services using A2P BOTs.
OPERATORS ARE ACTING BUT OPTIONS ARE LIMITED
USE GOOGLE & OTHERS
Most common initial RCS strategy
Android Messages
Pro: Fast, with market ready app
Con: Lose control and $ opportunities
UNIFY AND BUILD
Joint venture & create new app
Example: CCMI
Pro: Maintain control and opportunity
Con: $/time investment with execution risk
What we offer?
Messages Improved is a native (SMS/MMS/RCS) app replacement on Android. It’s the only market-tested P2P alternative to Google/Samsung Messages that operators can brand as their own.
You can think of us as iMessage for Androids, with encrypted RCS/data messaging (blue bubble) when messaging other users and native SMS/MMS (green bubble) when messaging non-users or no internet connection. In addition, we can complement all A2P deployments, including Google and vendors, but with no upfront cost, investment or technical integration needed.
By branding Messages Improved, operators can monetize P2P messaging through advertising, without impacting any existing revenues.
End-to-End Encrypted RCS
Messages Improved’s RCS is the first end-to-end encrypted RCS on the market. This means we can offer you the improved messaging functionality of RCS, along with a more secure messaging protocol. Messages will only be encrypted when sent between you and another Messages Improved user and you are both using RCS.